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Home » How to Market BBQ Rubs and Sauces with Tim Forrest

How to Market BBQ Rubs and Sauces with Tim Forrest

By Kevin Sandridge

I’m extremely happy to welcome Tim Forrest to the BBQ Beat Podcast. I first came across Tim over at his website TimForrest.com while researching an answer to a question sent to me by one of my readers here on the blog about the best way to market BBQ rubs and sauces.

Always willing to reach out to folks who are way smarter than me about things I want to learn more about, I sent Tim an email explaining what I do here at The BBQ Beat and asking him for his input about marketing BBQ rubs and sauces – specifically when someone is just starting out.

Tim and I got to talking about his 30 years in the food marketing, sales, and consulting business. He’s worked with companies like Smithfield, Tyson, Borden, M&M/Mars, and Keebler. He’s also done business with the Food Network and has placed several products on QVC to sell out acclaim.

As we spoke, it became evident that he was someone I needed to get on as a guest for The BBQ Beat Podcast. Here’s what’s in store for you in the episode.

We cover several key topics in this session including: 

  • Forging genuine and lasting relationships with those critical first customers so that they’ll become your biggest fans and evangelists
  • Finding co-packers who are willing to work with small start-up companies on the best terms possible by setting up your business following a few key steps (which Tim outlines in the session)
  • Following a few key entrepreneurial processes that are proven to set you up for continued success as your BBQ rub and sauce business grows.

All told this session is packed with information to get you started on the road to figuring out how to market and sell BBQ rubs and sauces.

Speak with Tim One-on-One About Your BBQ Rub or Sauce Business

tim forrest podium

As a special offer, Tim has extended an option for you to speak with him directly about your plans to start or improve upon your existing rub or BBQ sauce business. Typically, he charges $200 for two (2) 30 minute sessions.

If you connect with him at tim@timforrest.com and let him know you heard this podcast and that you’re a fan of The BBQ Beat with Kevin Sandridge, Tim will DOUBLE the time he spends with you. Just mention my name and The BBQ Beat.

At my request, Tim has agreed to break up this 2-hour session into multiple conversations as needed.

Be Sure to Listen to More Episodes!

If you enjoyed this episode of the BBQ Beat Podcast, you can see the full podcast archive here. Or, simply catch up on some of the other most popular BBQ podcast conversations listed below.

Tim Maloy on BBQ Classes, Hot and Fast BBQ, and Those Darn Judges
How to Start a BBQ Team Off Right with Tim Brigman
How to Market BBQ Sauces and Rubs with Brian Misko

Related

Tags: BBQ Beat Podcast, BBQ Product Marketing, How to Market BBQ Rubs, How to Market BBQ Sauce, Tim Forrest Categories: Podcast

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Comments

  1. Tim Forrest says

    at 7:37 PM

    Thanks for the invitation and I appreciate the opportunity to share my experience and expertise with your audience.

    Reply
    • Kevin Sandridge says

      at 7:48 PM

      Tim – it was a blast. We will definitely have to drill down on a few of the things we talked about in this session. Maybe as part of a series of sorts.

      Reply
  2. Peter Brown says

    at 11:52 AM

    This was unbelievably helpful! I’ll be contacting Tim shortly. I’ll make sure to mention BBQBEAT.COM

    Reply
    • Kevin Sandridge says

      at 6:39 PM

      Hi, Peter! I’m so glad! Tim is a great guy with a proven track record! Let me know how it goes! — Best, Kevin

      Reply

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