I’m extremely happy to welcome Tim Forrest to the BBQ Beat Podcast. I first came across Tim over at his website TimForrest.com while researching an answer to a question sent to me by one of my readers here on the blog about the best way to market BBQ rubs and sauces.
Always willing to reach out to folks who are way smarter than me about things I want to learn more about, I sent Tim an email explaining what I do here at The BBQ Beat and asking him for his input about marketing BBQ rubs and sauces – specifically when someone is just starting out.
Tim and I got to talking about his 30 years in the food marketing, sales, and consulting business. He’s worked with companies like Smithfield, Tyson, Borden, M&M/Mars, and Keebler. He’s also done business with the Food Network and has placed several products on QVC to sell out acclaim.
As we spoke, it became evident that he was someone I needed to get on as a guest for The BBQ Beat Podcast. Here’s what’s in store for you in the episode.
We cover several key topics in this session including:
- Forging genuine and lasting relationships with those critical first customers so that they’ll become your biggest fans and evangelists
- Finding co-packers who are willing to work with small start-up companies on the best terms possible by setting up your business following a few key steps (which Tim outlines in the session)
- Following a few key entrepreneurial processes that are proven to set you up for continued success as your BBQ rub and sauce business grows.
Resources Mentioned in the Show
- Think and Grow Rich, by Napoleon Hill
- Matt Barber of Hot Wachula’s: Bartow, FL Co-packer and private labeling “Friend of the Show”
All told this session is packed with information to get you started on the road to figuring out how to market and sell BBQ rubs and sauces.
Speak with Tim One-on-One About Your BBQ Rub or Sauce Business
As a special offer, Tim has extended an option for you to speak with him directly about your plans to start or improve upon your existing rub or BBQ sauce business. Typically, he charges $200 for two (2) 30 minute sessions.
If you connect with him at firstname.lastname@example.org and let him know you heard this podcast and that you’re a fan of The BBQ Beat with Kevin Sandridge, Tim will DOUBLE the time he spends with you. Just mention my name and The BBQ Beat.
At my request, Tim has agreed to break up this 2 hour session into multiple conversations as needed.