The BBQ Beat Podcast

The BBQ Beat Podcast
  • BBQ Product Reviews
  • BBQ Buying Guide
  • BBQ Recipes
  • Podcast Archive
  • Join the Community
  • Watch on YouTube
Home » How to Market BBQ Sauces and Rubs with Brian Misko

How to Market BBQ Sauces and Rubs with Brian Misko

By Kevin Sandridge

Brian-Misko-House-of-Q-Header

In this session, we hear from Brian Misko of House of Q as we continue talking about how to market BBQ sauces and rubs. I think you’ll find Brian an extremely detailed and informative resource on the topic of how to start marketing rubs and sauces from the smallest of beginnings to a large-scale effort using external production facilities like the co-packer operation we addressed in Podcast Session 3 with Tim Forrest.

Before we get to the excellent information Brian provides in this session, I want to be sure and steer you towards his book:

Brian sent me this book last year, and I was immediately struck by the way he combines a wide variety of live fire cooking recipes (both grilling and low and slow smoking) with stunning photos and enjoyable storytelling sensibility. The recipes in Grilling with the House of Q well-planned and delicious and are in many cases accompanied by fun stories about their origins.

See Brian Misko of House of Q in Action at All Things BBQ

What You’ll Hear in This Session with Brian Misko

This session is really just a part of a couple longer discussions Brian and I have had regarding his business background in BBQ. In this recording, you’ll hear Brian provide some great information on:

  • The start up phase of any rub and sauce business (using his own experiences as an example)
  • Some deeper questions that need to be addressed regarding how to market BBQ sauces and rubs
  • Several key things to consider when dealing with co-packers – including managing expectations on both sides
  • Steps Brian took – and ones you can, too – as he answered his own how to market BBQ sauces and rubs questions

I can’t thank Brian enough for his willingness to be as detailed as he has been here in answering the questions I’ve received from my readers on how to develop and market BBQ rubs and sauces.

Hopefully, this session has been valuable and informative for you. I especially hope that it’s cleared up a few things you might have been wondering ask you’ve researched the issue of how to market BBQ sauces and rubs. If you’ve enjoyed this podcast episode, please share it with others who might enjoy it as well! 

Some resources from today’s talk are listed as follows:

Resources Mentioned In This Session:

  • House of Q Website -a place to go to learn more about Brian and purchase items from his store if “not” in the US
  • All Things BBQ (atbbq.com) – where you can purchase House of Q sauces and rubs directly for shipment in the US

Be Sure to Listen to More Episodes!

If you enjoyed this episode of the BBQ Beat Podcast, you can see the full podcast archive here. Or, simply catch up on some of the other most popular BBQ podcast conversations listed below.

  • Your BBQ Photos and How to Make them Awesome with Mike Lang
    In this episode of the BBQ Beat Podcast, Mike Lang gives some tips on how to make your phone’s foodie photos awesome. Mike is the official “Grillographer” for Weber Grills and runs the blog Another Pint Please. Lots of resources here, so you don’t want to miss it. Keep Reading »
  • 2018 Chain of Lakes Eggfest
    Wrapping Up the 2018 Chain of Lakes Eggfest with B.J. Mannix
    In this episode, I talk with B.J. Mannix, organizer of the 2018 Chain of Lakes Eggfest. We discuss all that went into making this inaugural event such a huge success. If you’re curious about what goes into hosting an Eggfest, this is the podcast episode you’ve been waiting for. Keep Reading »
  • World Food Championship 2018 Mike McCloud Interview Banner
    World Food Championship 2018 Update with CEO Mike McCloud
    In this bonus episode, World Food Championship CEO Mike McCloud sits down with me to talk about what’s in store for the 2018 Event in Orange Beach, AL.  Keep Reading »
  • Wild Game, Fish, Foraging and More with Hank Shaw
    This episode features Hank Shaw from Hunter, Angler, Gardener Cook and author of several award winning wild game cookbooks.  Keep Reading »
  • BBQ-Beat-Podcast
    Welcome to the BBQ Beat Podcast
    Welcome to session number one of the BBQ Beat Podcast! It’s been a long time coming, but the time is here! I love that you’ll get a chance to be a “Fly on the Wall” as we meet and talk with some of the most interesting pistmasters (established and up and coming), product developers, industry insiders, and event organizers in the business. Thank you for listening, and be sure to connect with me on Twitter and Facebook!  Keep Reading »
  • Up Close with Sonny’s Smokin’ Showdown Organizers
    In this podcast session, I talk with Barbara Latimer and Montana Smith, organizers of the Sonny’s Smokin’ Showdown Invitational. Keep Reading »
  • Tim Maloy Backyard Bro's Header
    Tim Maloy on BBQ Classes, Hot and Fast BBQ, and Those Darn Judges
    In this episode of the BBQ Beat Podcast, Tim Maloy of Backyard Bro’s discusses his team’s road to success, the classes he’s benefitted from most, the state of judging in today’s competitive landscape, and which teams are really starting to click. Keep Reading »
  • Origins of Whiskey Bent BBQ Supply Banner
    The Whiskey Bent BBQ Supply Origin Story with Chad Ward and Carl Griffth
    In this bonus episode, Chad Ward and Carl “Griff” Griffith talk about the Origins of Whiskey Bent BBQ Supply both as a store and as a brand. Keep Reading »
  • Matt and Ted Lee - Hotbox
    The Lee Brothers – Hotbox: Inside Catering, the Food World’s Riskiest Business
    In this episode, I’m talking with Matt Lee, who – along with his brother Ted, wrote the book Hotbox: Inside Catering, the Food World’s Riskiest Business.  Keep Reading »
  • Tales from the Pits Header
    Texas BBQ Roundtable with Tales from the Pits
    In this episode of the BBQ Beat Podcast, I talk with Bryan Norton and Andrew Martinez, hosts of Tales from the Pits, Texas BBQ Podcast.  Keep Reading »

Related

Tags: Bottling BBQ Rubs, Bottling BBQ Sauce, Brian Misko, House of Q, How to find a co-packer, Marketing BBQ Rubs, Marketing BBQ Sauce Categories: Podcast

Prev
Next

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Get Podcast Updates!

Don't miss a new BBQ Beat Podcast episode! Simply fill out this form, and I'll make sure you're updated as soon as a new one goes live! #BBQBEAT
You Have My NO SPAM Guarantee!

Cook like the Champions

  • Razorracks BBQ on Winning Big with a Small Footprint
    Razorracks BBQ - Drew Davis
  • Duce Raymond of Sweet Baby Ray’s
    Duce Raymond Sweet Baby Ray's
  • Black Smoke: African Americans and the United States of Barbecue
  • Ted Reader on Making it Tasty with Live Fire
    Chef Ted Reader
  • Chris Becker of CookinPellets.com
    Chris Becker CookinPellets
  • Amy Mills – BBQ Business and the Legacy of Mr. Mike
    Amy Mills 17th Street BBQ
  • 2021 Hog Drop Champion John Lindsey
  • Rusty and Anthony of the Pitmasters Podcast
    Pitmasters Podcast
  • Montana Max on Food Sport and His BBQ Champs Academy Series
    Montana Max BBQ Champs Academy
  • Protecting Knives in Style – Talking with Mick Kerkham of Maka Leathergoods
    Interview with Maka from Maka Leathergoods

See BBQ Relief in Action!

Help Operation BBQ Rescue

Best Wireless Alarm

Listen to the Podcast!

BBQ-Beat-Podcast-275x275
The BBQ Beat Podcast
Follow on
Twitter
Connect on
Facebook
  • Home
  • About
  • Contact
Copyright © 2023 The BBQ Beat Podcast