In this session, we hear from Brian Misko of House of Q as we continue talking about how to market BBQ sauces and rubs. I think you’ll find Brian an extremely detailed and informative resource on the topic of how to start marketing rubs and sauces from the smallest of beginnings to a large-scale effort using external production facilities like the co-packer operation we addressed in Podcast Session 3 with Tim Forrest.
Before we get to the excellent information Brian provides in this session, I want to be sure and steer you towards his book:
Brian sent me this book last year, and I was immediately struck by the way he combines a wide variety of live fire cooking recipes (both grilling and low and slow smoking) with stunning photos and enjoyable storytelling sensibility. The recipes in Grilling with the House of Q well-planned and delicious and are in many cases accompanied by fun stories about their origins.
See Brian Misko of House of Q in Action at All Things BBQ
What You’ll Hear in This Session with Brian Misko
This session is really just a part of a couple longer discussions Brian and I have had regarding his business background in BBQ. In this recording, you’ll hear Brian provide some great information on:
- The start up phase of any rub and sauce business (using his own experiences as an example)
- Some deeper questions that need to be addressed regarding how to market BBQ sauces and rubs
- Several key things to consider when dealing with co-packers – including managing expectations on both sides
- Steps Brian took – and ones you can, too – as he answered his own how to market BBQ sauces and rubs questions
I can’t thank Brian enough for his willingness to be as detailed as he has been here in answering the questions I’ve received from my readers on how to develop and market BBQ rubs and sauces.
Hopefully, this session has been valuable and informative for you. I especially hope that it’s cleared up a few things you might have been wondering ask you’ve researched the issue of how to market BBQ sauces and rubs. If you’ve enjoyed this podcast episode, please share it with others who might enjoy it as well!
Some resources from today’s talk are listed as follows:
Resources Mentioned In This Session:
- House of Q Website -a place to go to learn more about Brian and purchase items from his store if “not” in the US
- All Things BBQ (atbbq.com) – where you can purchase House of Q sauces and rubs directly for shipment in the US
About the BBQ Beat Podcast
The BBQ Beat Podcast, with BBQ Podcast host Kevin Sandridge, shares all that’s good in competition and backyard BBQ and grilling. Guests include competition BBQ pitmasters, food industry insiders, BBQ and grilling product manufacturers, and event promoters from the US as well as abroad. If you love BBQ and have an appreciation for southern culture and live-fire cooking – this is the Barbecue podcast for you.
Be Sure to Listen to More Episodes!
If you enjoyed this episode of the BBQ Beat Podcast, you can see the full podcast archive here. Or, simply catch up on some of the other most popular BBQ podcast conversations listed below.
- Your BBQ Photos and How to Make them Awesome with Mike LangIn this episode of the BBQ Beat Podcast, Mike Lang gives some tips on how to make your phone’s foodie photos awesome. Mike is the official “Grillographer” for Weber Grills and runs the blog Another Pint Please. Lots of resources here, so you don’t want to miss it. Keep Reading »
- Wrapping Up the 2018 Chain of Lakes Eggfest with B.J. MannixIn this episode, I talk with B.J. Mannix, organizer of the 2018 Chain of Lakes Eggfest. We discuss all that went into making this inaugural event such a huge success. If you’re curious about what goes into hosting an Eggfest, this is the podcast episode you’ve been waiting for. Keep Reading »
- World Food Championship 2018 Update with CEO Mike McCloudIn this bonus episode, World Food Championship CEO Mike McCloud sits down with me to talk about what’s in store for the 2018 Event in Orange Beach, AL. Keep Reading »
- Wild Game, Fish, Foraging and More with Hank ShawThis episode features Hank Shaw from Hunter, Angler, Gardener Cook and author of several award winning wild game cookbooks. Keep Reading »
- Welcome to the BBQ Beat PodcastWelcome to session number one of the BBQ Beat Podcast! It’s been a long time coming, but the time is here! I love that you’ll get a chance to be a “Fly on the Wall” as we meet and talk with some of the most interesting pistmasters (established and up and coming), product developers, industry insiders, and event organizers in the business. Thank you for listening, and be sure to connect with me on Twitter and Facebook! Keep Reading »
- Up Close with Sonny’s Smokin’ Showdown OrganizersIn this podcast session, I talk with Barbara Latimer and Montana Smith, organizers of the Sonny’s Smokin’ Showdown Invitational. Keep Reading »
- Tim Maloy on BBQ Classes, Hot and Fast BBQ, and Those Darn JudgesIn this episode of the BBQ Beat Podcast, Tim Maloy of Backyard Bro’s discusses his team’s road to success, the classes he’s benefitted from most, the state of judging in today’s competitive landscape, and which teams are really starting to click. Keep Reading »
- The Whiskey Bent BBQ Supply Origin Story with Chad Ward and Carl GriffthIn this bonus episode, Chad Ward and Carl “Griff” Griffith talk about the Origins of Whiskey Bent BBQ Supply both as a store and as a brand. Keep Reading »
- The Lee Brothers – Hotbox: Inside Catering, the Food World’s Riskiest BusinessIn this episode, I’m talking with Matt Lee, who – along with his brother Ted, wrote the book Hotbox: Inside Catering, the Food World’s Riskiest Business. Keep Reading »
- Texas BBQ Roundtable with Tales from the PitsIn this episode of the BBQ Beat Podcast, I talk with Bryan Norton and Andrew Martinez, hosts of Tales from the Pits, Texas BBQ Podcast. Keep Reading »